Client: gov.uk
Year: 2021
Services: Content audits, User journey mapping
Deliverables: Information Architecture, Start page design
Unlike some other European countries with a strong culture of exporting, UK businesses often need a helping hand. They think of exporting as difficult, and they’re unsure where to start.
That's where great.gov.uk comes in, but the site lacked a clear way for users to explore export opportunities based on their specific products.
great.gov.uk is a website made to help small businesses export goods worldwide.
We were asked to design a new service where users can quickly and easily compare data for different global markets, tailored to their products.
As a small or medium-sized UK business
I want to easily uncover reliable export data on different markets
so that I can make an informed decision about where to export my product
While our Product Manager gathered trade data from across government departments, we worked on the start page that gives reassurances on the quality of the data and prompts users to add a product.
