Client: Octant
Year: 2025
Services: UX Research, Content Strategy, Content Design
Deliverables: UX & Content Audit, Key Research Findings, Full UX Research Report
Octant is a community-driven platform for funding public goods on Ethereum.
The protocol rewards users who lock Golem tokens (GLM) and allows them to redirect a portion of those rewards to projects that strengthen the Ethereum ecosystem.
The Golem Foundation team included:
Together, they brought us in to make the platform clearer, easier to navigate, and more rewarding to use.
Octant's mission was strong, but their own research showed users struggled with terminology, flows, and the overall concept. Our role was to help the team uncover where the friction lay and provide a roadmap to make Octant accessible to a much wider group of Ethereum-native users.
As a GLM token holder interested in public goods
I want to understand how Octant works and where my rewards go
so that I can confidently participate and feel good about my contribution